User Research Strategies - UNDER CONSTRUCTION
Our team can help you understand your users, analyze the performance of your products, and create a plan for improving loyalty and retention.
Data can be overwhelming
User data needs to be analyzed to tell a captivating story about the hidden opportunities it provides. The story has to resonate with decision-makers as well as those who will translate its insights into action.
We identify opportunities by
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Listening to what users are saying
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Watching what they're doing
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Leaning on best practices to help them achieve their goals
What Balance can do
We can tailor our approach to work with individual team members and project managers, providing them all the resources they need - such as
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Problem identification
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Planning solutions
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Analyzing performance improvements
Identifying a few tweaks to improve an existing product can produce a greater ROI than launching a new product line.
Services
We can customize a research plan that works for you
strategy
We partner with you to create a custom plan tailored for your Product Teams to understand why problems are happening and how to fix them.
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Understand Your Customers
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Make adjustments based on data
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Calculate the ROI gained from these adjustments
ANALYTICS
We analyze your data to give you insights into how users are interacting with your product.
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See where users struggle
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Understanding how many users visit each page and which ones they avoid
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Track their usage over time
KNOW YOUR USERS
We discover who your users are and why they engage through different qualitative methods.
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Interviews
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Focus Groups
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Field Studies
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Persona Creation
ux audit
We'll look over your site/product and tell you how you're doing compared to industry standards.
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Measure Usability
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Know how to improve performance
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Use Conversion Rate Optimization techniques to improve results.
usability testing
Using a pool of recruited participants, we'll let you know which parts of your site are easy or difficult for users before it's even been launched!
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Moderated (Remote or in) Person Testing
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Usability testing of wireframes to prototypes to live websites.
TRAINING/WORKSHOPS
We won't just conduct the research for you, but we'll also teach your teams to perform their own research.
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Train and certify your teams for 1-8 different research modules
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Available in-person or remotely
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Workshops or speaking engagements